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Rowntree’s has launched a new Lollies range that brings the flavours of its ice lollies into a shelf-stable confectionery format.

The range features three flavours – Fruit Pastilles, Sour Watermelon and Mango – each made with real fruit juice. The products are designed to deliver the taste of Rowntree’s Ice Lollies without the need for freezing.

Hayley Nixon, senior brand manager for Rowntree’s, said: "We’re thrilled to bring the bold, fruity flavours of our iconic ice lollies into a new sweet format. This launch means fans can enjoy the taste they love, whatever the season, in a fun and shareable way. It’s all about giving people more of what they enjoy, vibrant flavours and real fruit juice.”

Rowntree’s Lollies are sold in 130g sharing bags and are positioned as an on-the-go sweet suitable for year-round consumption.

The launch follows other brand extensions from Rowntree’s, including the introduction of Jelly Tots Tangy last year.

According to the company, Rowntree’s Lollies are not suitable for vegetarians or those following a Halal diet.