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Leah Smith

Leah Smith

7 July 2026

Rubies in the Rubble enters hot sauce category with trio of sauces

Rubies in the Rubble enters hot sauce category with trio of sauces

Sustainable condiment brand Rubies in the Rubble has expanded beyond its core ketchup, mayonnaise and mustard range with the launch of three new hot sauces, strengthening its position in the growing premium condiments category.


Available through Ocado from 17 June, the new range comprises Hot Honey Sauce, Habanero Hot Sauce and Jalapeño Hot Sauce, with the products continuing the brand's focus on using surplus ingredients that would otherwise go to waste.


The launch marks Rubies in the Rubble's first move into the increasingly popular hot sauce segment, with each product incorporating rescued fruit and vegetables alongside fermented peppers to deliver a balance of sweetness and heat.


The Hot Honey Sauce combines 100% pure honey with fermented red chilli peppers, targeting consumers looking for sweet-and-spicy flavour profiles across dishes such as pizza, wraps and salads. Meanwhile, the Habanero and Jalapeño variants are made using surplus pears, carrots and fermented peppers, offering different heat levels for everyday cooking and table use.


Founder Jenny Costa said: "Rubies has you covered for classic table sauces; now we're taking things up a gear with tangy, fiery hot sauces and sweet, spicy hot honey; each bottle rescues produce that was destined to be wasted and adds a flavour punch to elevate your everyday dishes."


The new products arrive as consumer interest in premium condiments and globally inspired flavours continues to grow, with hot honey and fermented chilli sauces emerging as popular additions to both retail shelves and foodservice menus.


Founded in 2012, Rubies in the Rubble has built its portfolio around ingredients sourced from surplus produce that might otherwise be discarded due to cosmetic standards, overproduction or supply chain inefficiencies. Since launch, the company says it has helped save more than 10.7 million pieces of fruit and vegetables from going to waste, equivalent to approximately 1.3 million kilograms of produce and preventing around one million kilograms of CO₂ emissions.


The new hot sauce range will retail at £4.20 for the 250ml Hot Honey Sauce, while the Habanero and Jalapeño Hot Sauces are priced at £3.00 per 250ml bottle.

Shimadzu Leader | June 2026
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