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Rude Health, a UK-based brand known for its natural food and beverage offerings, has expanded its portfolio with the launch of Maple & Pecan Granola. The new high-in-fibre flavour is packed with pecans, wholegrains and sunflower seeds, with a drizzle of maple syrup.

In addition to the NPD, Rude Health has re-developed its Organic Wild Berry Granola, with improved clusters, texture and appearance and now contains raspberries, strawberries, blackberries and blueberries. This is the latest in a number of innovations for the brand, which unveiled its new Apple & Cinnamon Bircher Muesli in August last year, along with the introduction of its range of No Added Sugars oat and almond milks earlier in the year.