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Russian cheesemaker permitted to purchase PepsiCo's Wimm-Bill-Dann Beverages

9 May 2022

Russian cheesemaker permitted to purchase PepsiCo's Wimm-Bill-Dann Beverages

The Federal Antimonopoly Service (FAS) of Russia has permitted cheesemaker Multipro TC to acquire PepsiCo-owned entity Wimm-Bill-Dann Beverages. The sale of Wimm-Bill-Dann Beverages – which produces a wide range of dairy and non-dairy beverages – marks the end of PepsiCo's 11-year ownership of the group. Multipro TC is a Russian cheesemaker specialising in mozzarella, white-rind cheeses such as brie and camembert, as well as cheese products under its Alti brand. According to Reuters, PepsiCo said it made the decision to sell the business last year, commenting that: "PepsiCo decided to sell the production site in Ramenskoye, which has not been functioning since 2015 and does not make any products". Reuters also says PepsiCo's Ramenskoye site includes "administrative buildings, as well as storage, production and infrastructure sites, all of which will be taken over by the new owner". In March, PepsiCo stated it was suspending sales of soft drinks in Russia, amid the ongoing conflict with Ukraine. It said that sales of dairy products, baby food and formula would continue. PepsiCo also said it would no longer carry out investments and marketing activity in the country. You may also like to read:

  1. PepsiCo and others join list of companies suspending operations in Russia

  2. PepsiCo posts strong Q1 revenue growth, despite “complex” operating environment

  3. PepsiCo launches Mtn Dew Purple Thunder

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