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Sabra is introducing a new line of flavoured hummus products, in collaboration with sauce brands Frank’s RedHot and Stubb’s. The three new products in the line are a Buffalo Hummus made with Frank’s RedHot buffalo sauce, a BBQ Hummus inspired by Stubb’s Texas-style barbecue flavour, and a Sabra Southwest Hummus. Sabra’s global chief research, development and sustainability officer, Olugbenga Diyaolu, said: “These outstanding dips are for the big flavor fans out there. As we reach for snacks more often, we want more from them… more intense flavour, more satisfying textures, more fulfilling options.” The launch is the first in a series of ‘bold-flavour’ innovations from Sabra, expanding beyond the brand’s existing hummus and guacamole offerings. The new line is now available in US retailers and online.