Sazerac agrees to acquire UK spirits brand Au Vodka

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Sazerac has entered into a binding agreement to acquire UK vodka and ready-to-drink (RTD) brand Au Vodka, as the global spirits company looks to strengthen its presence in the UK market.

The transaction remains subject to customary completion conditions, with completion expected within the coming weeks. Financial terms of the deal have not been disclosed.

Founded in Swansea, Wales, in 2015 by Charlie Morgan and Jackson Quinn, Au Vodka has grown from a local start-up into one of the UK's recognisable spirits brands. Entrepreneur, broadcaster and DJ Charlie Sloth joined the business as an investor.

The brand is known for its distinctive gold bottles, flavoured vodka range and portfolio of RTDs, which have helped it build a presence across retail, hospitality and e-commerce.

Au Vodka currently employs more than 80 people and sells its products throughout the UK, alongside a growing international footprint.

For Sazerac, the acquisition represents an opportunity to expand its portfolio in a market it identifies as strategically important.

"Sazerac works continuously to grow its business by investing in brands and building out its portfolio globally to connect with consumers," the company told FoodBev. "The United Kingdom is an important market for Sazerac, and this opportunity enables the company to deepen its presence in the UK."

The deal will add Au Vodka to Sazerac's portfolio of more than 500 spirits brands, which includes Buffalo Trace Bourbon, Eagle Rare, Weller, Fireball Cinnamon Whisky, BuzzBallz, Southern Comfort and SVEDKA Vodka.

Sazerac is a family-owned, privately held spirits company with operations spanning the US and international markets. Its wider business includes distilleries and production sites in the US, France, India and Ireland, as well as locations in London, Montréal and Sydney.

Subject to the completion conditions being satisfied, the acquisition is expected to close within weeks.