BuzzBallz teams up with Pop-Tarts on limited-edition nostalgia collaboration

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RTD cocktail brand BuzzBallz has teamed up with toaster pastry brand Pop-Tarts to launch two limited-edition, nostalgia-inspired offerings in the US market.

Two new varieties will be added to BuzzBallz’s line-up across the US for a limited time, bringing two classic Pop-Tarts flavours – Frosted S’mores and Frosted Brown Sugar Cinnamon – into BuzzBallz’s signature ball-shaped, pre-mixed bottled cocktail format. Both new cocktails are 15% ABV and will debut at an MSRP of $3.99.

BuzzBallz, founded in 2009 and acquired by Sazerac in 2024, said the collaboration was created specifically with Millennial consumers in mind, tapping into the nostalgia of those who enjoyed Pop-Tarts when growing up in the 1990s.

The iconic toaster pastries are associated with retro, 90s comfort food and breakfast occasions, first introduced by Kellogg’s in 1964 and now owned by Mars following its $36 billion acquisition of Kellanova in 2025.

Nostalgia has become one of the food and beverage industry’s biggest trends in recent years, with familiar flavours and products tied to childhood memories providing a sense of comfort to consumers amid times of economic and geopolitical uncertainty.

The limited-time offering is rolling out in selected retailers nationwide now.