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SCI-MX expands product portfolio with clear whey launch
FoodBev Media

FoodBev Media

26 February 2024

SCI-MX expands product portfolio with clear whey launch

UK-based sports nutrition brand SCI-MX has added a new clear whey protein isolate to its line-up of high-protein products. Packed with 21g of protein, the new product – which provides an alternative to traditional milky protein powder – is available in Tropical Island Punch and Apple & Blackcurrant flavour varieties. Parminder Singh, NPD manager at SCI-MX, said: “We’re always thinking about new products which we can bring to the market that amplify our offering, and we’re excited to introduce our latest offerings – Clear Whey Isolate... is the perfect product to refuel the body – especially during the warmer months when we naturally want a lighter, refreshing alternative to typically thick high-protein drinks.” The new isolate is less than 90kcal per serving and is said to be a “lean protein formula,” containing more than 90% whey protein and zero fat. It is available to purchase now for an RRP of £24.99.

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