Seven Bro7hers to merge with Four Sis4ers Distillery

Salford brewery Seven Bro7hers has announced plans to merge with Four Sis4ers Distillery, allowing consumers access to a ‘one-stop’ shop for craft beer, gin and rum.

The takeover will see a rebrand of the Sis4ers gin distillery, aimed at bringing the portfolio in line with the Bro7her’s core beers, targeting grocery buyers in convenience stores.

Seven Bro7hers CEO, Keith McAvoy, said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums, unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network; we will be able to grow the business and get the products in front of new buyers.”

The brewery was founded in 2014 by the McAvoy brothers and following their success, the ‘McAvoy sisters’ launched Sis4ers Distillery in 2018. According to the company, the merger will forge the largest alcohol family in the industry.

Lucy White of Sis4ers Distillery, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the Four Sis4ers brand.”