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Shamrock Farms is offering US consumers a new size of milk container for its organic milk range. The Arizona dairy has launched the 96oz Smart Fit bottle.

Describing it as ergonomically friendly, the dairy says that the new bottle is “the perfect size for the fridge”, with a no slip handle making it convenient to carry and easy to pour for kids.

The Smart Fit bottle is available in three varieties - whole milk, 2% and fat free.