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Shloer Apple introduced to the UK
FoodBev Media

FoodBev Media

29 October 2008

Shloer Apple introduced to the UK

Adult soft drink Shloer is celebrating its 70th anniversary this year, and will introduce Shloer Apple to the UK to mark the occasion.

Shloer Apple, a sparkling blend of crisp apple and white grape juice, was previously only available in Northern Ireland.

"Shloer Apple is our third most popular variant in Northern Ireland after White and Red Grape," said Amanda Grabham, Shloer communications controller. "Now, in our 70th year, we felt it would be fitting to introduce the variant to rest of the UK.

"As Shloer is currently the second best-selling adult soft drink in the take-home market and number one table-top drink by SKU, the new flavour represents a great sales opportunity for retailers looking to capitalise on the growth of at-home entertaining, particularly if positioned on aisle-end displays and in chiller cabinets."

Shloer Apple is available in an elegant 75cl glass bottle.

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