Ready-to-drink coffee brand Sleepy Owl has expanded its portfolio with the release of its new premium instant coffee, made from its signature Arabica beans.
The new launch is made with 100% Arabica beans and uses micro-ground technology, which consists of 95% soluble coffee crystals and 5% freshly roasted high-quality beans.
The premium instant coffee is available in three flavours – original, French vanilla and hazelnut.
The product also contains no artificial flavours or preservatives.
Mr. Ashwajeet Singh, co-founder of Sleepy Owl, said: “Today, our flavoured instant coffee is made with premium 100% Arabica beans and the revolutionary micro-ground technology is here to bridge the gap between convenience and experience. This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and kick start their coffee journey with a rich, real good cup of coffee brewed in seconds.”
Sleepy Owl’s premium instant coffee is available for Rs. 475 per 100g tin which makes up to 50 cups. The release is now available in all major online marketplaces and will also be retailed in-store across India at Foodhall, Modern Bazaar and Nature’s Basket.
© FoodBev Media Ltd 2021
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