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Smash Foods, a US brand known for its all-natural, no-added-sugar fruit spreads, has introduced two new flavours to its UK range: Cherry Pomegranate and Raspberry.
Both flavours are made with natural ingredients and enriched with chia seeds for added nutritional value. This expansion complements the brand’s ongoing growth in the UK market, as it continues to focus on providing healthier alternatives to traditional jams and preserves.
This move has been supported by Atlante, a global sourcing partner, ensuring a smooth transition.
Bharat Sisodiya, UK head of new business at Atlante, commented: “It is a pleasure to work with great brands and great products like Smash Foods, and play a part in their success story of scaling internationally".
"The spread has gone from strength to strength, and the exciting new flavours and new look, together with localising production reflects the brand’s growth. We look forward to our continued partnership in the next phase of their ambitious journey and bringing this great product to more UK consumers.”
Anna Peck, co-founder of Smash Foods, added: “This is a huge milestone for us. The...new flavours reflect our mission to create delicious, nutritious spreads that consumers love. Onshoring production is a game-changer, allowing us to better serve our growing UK audience. We’re very excited for what’s next for Smash Foods in the UK.”
The new spreads join Smash Foods' original offerings and are currently available in Holland and Barrett stores across the UK.
