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Smirnoff introduces new RTD vodka soda line
FoodBev Media

FoodBev Media

9 February 2024

Smirnoff introduces new RTD vodka soda line

Diageo is expanding its ready-to-drink beverage portfolio under its Smirnoff brand with the launch of Smirnoff Smash Vodka Soda, a new beverage line. The new RTD vodka soda beverages have 100 calories per can and are available in four flavour varieties – watermelon lime, pineapple orange, raspberry peach and strawberry dragon fruit. Julie Yufe, SVP rum and vodka, Diageo, said: "Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavour innovation...Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit.” The new range of RTD vodka sodas have an ABV of 4.5% and are available to purchase in retailers across the US now. You may also like to read:

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