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The Campbell's Company-owned brand Snack Factory is expanding its Pretzel Crisps range with a new limited-edition flavour: S’mores Pretzel Crisps, available nationwide from this month.

The launch features the brand’s signature thin, crunchy pretzels coated in dark chocolate and finished with a marshmallow-flavoured drizzle. The product is positioned as a sweet and savoury alternative to traditional s’mores, aligning with consumer demand for seasonal and nostalgic flavours, particularly among younger demographics.

S’mores joins the existing Pretzel Crisps portfolio, which includes seasonal varieties such as White Crème & Peppermint and newer savoury flavours like Rye and Brioche.

Justin Matijcio, associate vice president of pretzels at Campbell’s, said: “Snack Factory has always been about rethinking the familiar in fun, flavorful ways, and our new S’mores Pretzel Crisps are no exception. With the launch of S’mores Pretzel Crisps, we’re continuing to lead the pretzel category with innovation that excites snackers in a way only Snack Factory can.”

Snack Factory S’mores Pretzel Crisps will be available at retailers including Target and Kroger for an SRP of $4.69.