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Snapple launches superfruit juices
FoodBev Media

FoodBev Media

8 November 2007

Snapple launches superfruit juices

*Snapple, one of the brightest jewels in Cadbury Schweppes Americas Beverages’ crown, has just unveiled a new line of superfruit juice drinks, based on all natural ingredients with added vitamins. *

Packed in slender 17.5oz (52cl) bottles with an recommended retail price of $1.39, Snapple Super Premium Juice Drinks are available in four flavours: goji punch and peach mangosteen, plus low calorie noni berry and kiwi pear.

“Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism boosting benefits consumers look for, complete with plenty of the great taste they expect from Snapple,” said Bryan Mazur, Vice President and General Manager of CSAB’s Snapple business unit.

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