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UK cake bar brand Soreen has introduced a new Apple & Mango flavour to its Lift Bar range, responding to consumer demand for fruity options in the mid-morning snack category.
This addition is part of Soreen's commitment to providing healthier snacking alternatives within its non-HFSS (high in fat, sugar and salt) portfolio.
Market research indicates that 72% of consumers prefer fruity flavours for their mid-morning boosts, prompting Soreen to capitalise on this trend.
The Lift Bar range, which previously included Blueberry and Raspberry & Vanilla flavours, aims to drive incremental growth, having ranked fifth among the top ambient grocery launches in 2023.
The new flavour is positioned to appeal particularly to younger consumers seeking nutritious yet tasty snacks. Each bar contains naturally occurring vitamin B12, which helps reduce tiredness and fatigue, and is a source of fibre, aligning with growing consumer interest in gut health.
Liz Jacobs, Soreen's marketing director, noted the company's strategic position within the cake category to innovate and cater to evolving consumer preferences.
The Apple & Mango Lift Bar is expected to enhance Soreen's market presence and support retailers' health agendas by offering a product that fits the criteria for healthier snacking.
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