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Soreen, the UK-based healthy cake brand, has unveiled two limited-edition Mini Loaves variants: Cookies & Cream for Halloween and Salted Caramel for Christmas.

These new products are designed to attract health-conscious consumers while driving incremental sales during key seasonal shopping periods.

As the Halloween and Christmas seasons approach, Soreen is poised to leverage the growing trend of limited-edition products that excite shoppers and drive category penetration.

The launch of Cookies & Cream Mini Loaves is particularly timely, with cake category penetration typically increasing from 55% to 60% during Halloween.

Notably, 45% of total spending in the cake category is attributed to new shoppers, highlighting the potential for these seasonal offerings to broaden Soreen's customer base.

Liz Jacobs, marketing director at Soreen, noted the appeal of the Cookies & Cream variant: "Our new Cookies & Cream Mini Loaves are a truly unique offering for Halloween. They perfectly blend the fun and indulgence of the season with the healthier snack profile shoppers are increasingly seeking."

Each Mini Loaf is individually wrapped, contains under 100 calories and is a source of fibre, catering to the growing demand for healthier snack options.

The playful packaging, featuring a zombie design and the brand name reimagined as ‘Scream,’ aims to capture consumer attention on retail shelves.

Following the Halloween launch, Soreen will introduce Salted Caramel Mini Loaves in September, targeting the lucrative Christmas market.

This variant is crafted to satisfy festive indulgence while remaining HFSS-compliant, allowing retailers to confidently promote it in high-visibility areas. Salted Caramel Mini Loaves align with current consumer trends, offering a permissible treat that meets health-conscious demands without sacrificing flavour.

Christmas represents a significant opportunity for retailers, with cake category penetration soaring from 55% to 77% during the holiday season.

Jacobs noted: "Salted caramel remains a hugely popular flavour, and our new Mini Loaves deliver that indulgent taste in a healthier format. This launch is an exciting addition to retailers’ seasonal offerings and embodies Soreen's commitment to championing feel-good nutrition."

Both Mini Loaves will be available across major grocery retailers including Tesco, Morrisons, ASDA, Sainsbury’s and Ocado.