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Supermarket chain Spar is entering the flavoured spirits market with the launch of a new raspberry-flavoured vodka spirit under its own label. According to research conducted by Spar, raspberry vodka currently controls 37% of the flavoured vodka market. Adam Georgiou, senior brand manager for own-label beer, wine and spirits at Spar UK, said: “We are proud to introduce our new own label raspberry-flavoured vodka, which extends our extremely popular own-label vodka range. Flavoured vodka is a growing sector of the spirits’ market, and within the category, raspberry has proven to be the consistent crowd favourite.” He added: “Our own label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own-label product for our independent Spar retailers and stores as we move into the summer holidays." The raspberry-flavoured vodka is currently available in participating Spar stores across the UK for an RRP of £14.99 per bottle.