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Sparkling Ice partners with Starburst for new flavour range
FoodBev Media

FoodBev Media

7 February 2024

Sparkling Ice partners with Starburst for new flavour range

The Sparkling Ice brand, under Talking Rain Beverage Company, has announced the introduction of Sparkling Ice Starburst – a new line of Sparkling Ice flavours. The new Sparkling Ice Starburst collection is sugar-free and features the candy's original four flavours – cherry, lemon, orange and strawberry. Leading the team behind Sparkling Ice Starburst is Tatyana Osipovs, Talking Rain's director of new product development. Osipovs commented: "We dedicated months to recreating that creamy, candy mouthfeel while ensuring we captured all the flavours of the Starburst fruit chew candies in the Sparkling Ice beverage. Now, our fans can savour the candy flavours in our drink, all with zero sugar." Additionally, Talking Rain acknowledges the positive reception from industry leaders regarding the fusion of the two brands, bolstered by the early demand from retailers and distributors. The new line debuted at select retailers at the end of January. The range will see further more extensive rollout across the US in spring. It will also be accessible online starting March.

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