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Sprinkles Chocolate, the consumer packaged goods extension of the renowned Sprinkles bakery, is set to debut its latest innovation, Cupcake Bites, this September.

This new product line aims to capture the indulgent flavours of traditional cupcakes in a convenient, snackable format, catering to the growing demand for portable treats in the F&B sector.

The Cupcake Bites feature a soft, cupcake-like center enveloped in a rich, frosting-flavoured shell, allowing consumers to enjoy the nostalgic taste of Sprinkles’ iconic cupcakes on the go.

The initial flavour offerings include:

• Birthday Cake: A vanilla cupcake center with birthday cake frosting and rainbow sprinkles.

• Cookie Dough: Classic cookie dough flavour with a sweet frosting shell and cookie crumbles.

• Red Velvet: A rich red velvet center with a cream cheese-flavoured coating.

• Cookies & Cream: Chocolate cake blended with cookies & cream frosting and crunchy cookie bits.

These products will be available on Amazon and at Sprouts locations starting this month.

Ashley Rogers, CEO of Sprinkles CPG, highlighted the strategic importance of this launch: “Cupcake Bites represent a meaningful step into a new snacking category, seamlessly fitting into today’s consumer routines”.

The introduction of these bite-sized treats aligns with broader trends in the food industry, where convenience and on-the-go options are increasingly favoured by consumers.

In addition to Cupcake Bites, Sprinkles is expanding its Cupcake Cups line with limited-edition seasonal flavours. Since its launch last year, the Cupcake Cups have successfully brought the flavors of Sprinkles’ classic cupcakes into a portable format.

The upcoming seasonal offerings, available exclusively at Whole Foods and later on Amazon, include:

• Pumpkin Spice: A white chocolate treat filled with pumpkin frosting, topped with graham cookie crumbles.

• Apple Pie: A white chocolate cup filled with apple pie frosting, topped with graham crumbles.

• Hot Cocoa: A milk chocolate cup filled with marshmallow frosting, topped with marshmallow crumbles.

• Christmas Cookie: A festive treat of white chocolate filled with sugar cookie frosting and topped with festive sprinkles.

The seasonal flavours are expected to resonate with consumers looking for festive indulgences as the holiday season approaches.