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Children's beverage brand Squeezeit has released its latest flavour, Blue Raspberry, set to hit shelves in the UK this April. This introduction aims to capitalise on the increasing consumer demand for nostalgic, sweet-shop-inspired drinks, particularly among Gen Alpha and families.

The new flavour features vibrant blue packaging that aligns with Squeezeit's playful branding, designed to attract both children and nostalgic adults. The company has reported double-digit growth over the past two years, driven by its innovative approach to product development and marketing.

The success of its previous Bubblegum flavour, which became a bestseller shortly after its release in 2023, has set a strong precedent for this new offering.

Kurt Hofer, owner and CEO at Squeezeit, said: "We're incredibly excited to launch our new Blue Raspberry flavour. We've seen a phenomenal response to our candy-inspired flavour Bubblegum and with the current interest in nostalgic tastes, we're confident that Blue Raspberry will be a hit with consumers across the UK."

Squeezeit’s focus on nostalgic flavours and vibrant branding aligns with current market trends, highlighting the importance of emotional connection in product development.

The new beverages will be available in major UK supermarkets and cash-and-carry outlets, including ASDA, Home Bargains, B&M and Iceland.