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Bakery brand St Pierre has expanded its portfolio with the launch of a two-pack of All Butter Croissants exclusively into Morrisons.
Crafted to extend the brand’s range in the breakfast sector and to attract premium shoppers to the category, the new large croissants are made with 30% French-churned butter.
Lauren Meadows, head of UK brands at St Pierre, said: “Breakfast has the biggest value share of bakery occasions, which is the only segment of bakery delivering both value and volume growth. Private label is in decline as shoppers are coming back to brands. Within breakfast bakery, it is croissants that are delivering the most value growth, growing at 17% year on year. That’s why it makes perfect sense for the St Pierre brand – known for its authentic, quality products – to launch a premium offering.”
“Our All Butter Croissants deliver a larger eat than the competitive set with an impressively high percentage of French-churned butter. And, of course, the quality delivers a taste of Paris in every bite to help make breakfast magnifique.”
The All Butter Croissants are available now for an RRP of £2.30.
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