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Starbucks is expanding its at-home coffee range with the launch of Starbucks Coffee Craft, a new premium coffee concentrate designed to let consumers recreate iced café-style drinks at home with minimal preparation.

Rolling out to retailers nationwide, the product is aimed at growing demand for iced coffee and customisable drink formats outside the café environment.

Starbucks Coffee Craft is a concentrated coffee made with arabica beans and developed to retain the brand’s signature taste profile. It can be mixed simply with water, sparkling water, milk or plant-based alternatives, offering flexibility for a range of iced drinks.

The launch comes in two variants: Rich Black and Signature Caramel Flavour. Each bottle contains enough concentrate for around eight servings and is designed to support a variety of recipes, including iced Americanos, iced lattes and caramel-style iced beverages inspired by Starbucks café menu items.

The product is positioned around personalisation, encouraging consumers to adapt drinks with syrups, whipped cream, and other toppings to suit individual preferences.

Ingrid Hayes, coffee marketing director at Nestlé, said iced coffee trends continue to grow but replicating café-style drinks at home can feel complicated for consumers.

“With Starbucks Coffee Craft it has never been easier to create delicious, iced drinks from the comfort of your home,” she said. “It’s perfect for those who rely on convenience but are still looking for the premium quality and taste that Starbucks is known for.”

Hayes added that the concentrate is intended to support experimentation with different flavour combinations and homemade recipes.

“Our new coffee concentrated opens the door to endless iced coffee possibilities,” she said. “Whether you prefer a rich Iced Americano or an indulgent Iced Caramel Macchiato, Starbucks Coffee Craft is designed to cater to your taste preferences.”