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Melissa Bradshaw

Melissa Bradshaw

14 January 2025

Starbucks expands chilled RTD portfolio in the UK with new launches

Starbucks expands chilled RTD portfolio in the UK with new launches

Starbucks has made several new additions to its range of chilled RTD coffee products in the UK, including two new plant-based varieties.


The Oat Based Cappuccino and Oat Based Caramel Macchiato are joining Starbucks’ on-the-go Chilled Classics range, aiming to meet demand for dairy-free alternatives that fit seamlessly into consumers’ daily routines. In a press release, the company said its innovation team have worked hard to experiment with plant-based recipes that deliver the same taste as its core dairy range.


Charlotte Oldham, marketing director for EMEA at Starbucks, commented: “Expanding the choices we offer to our consumers no matter their flavour preferences or lifestyles, is a testament to Starbucks’ pioneering efforts to continually innovate our product offering without ever compromising on taste.”


The company has also debuted two limited-edition offerings. The Starbucks Frappuccino Sip On Sunshine chilled coffee aims to capture ‘feel good vibes in a bottle,’ with flavours of toffee and honey designed to ‘conjure the feeling of sunshine’. Its packaging features bold, vibrant colours and illustrations of the sun and bumblebees. Oldham describes the limited-edition drink as a “chilled coffee treat with a fun and playful concept to provide consumers with a delicious moment of positivity”.


Additionally, a limited-edition Starbucks Blissful Retreat product joins the Chilled Classics line-up to ‘provide a tranquil moment’ for coffee lovers. It is crafted with espresso, milk, mocha flavour and hints of sea salt, adorned with packaging that features a ‘calming’ blue waves and tropical paradise-themed design.


All of the new products are rolling out at grocery and convenience stores nationwide this month (January 2025).


#Starbucks #UK

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