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Stryve Foods has announced the launch of four new products across its Stryve and Vacadillos brands, catering to growing consumer demand for high-protein, clean-label meat snacks.

The new additions include Stryve Original Brisket Slices and grass-fed versions of its original and hickory flavours, labelled as Stryve Grass-Fed Original and Stryve Grass-Fed Hickory. The company is also debuting Vacadillos Carne Asada, a bold, smoky variation of its existing range.

According to the company, the introduction of grass-fed beef in the original and hickory flavours reflects a broader trend toward sustainable, minimally processed protein sources, while the Brisket Slices offer a new, tender, savoury snack option.

Katie Brenner, chief commercial officer of Stryve Foods, said: "As consumers continue prioritising protein-rich, better-for-you snack options, we are committed to delivering products that are both nutritious and crave-worthy. This latest expansion builds on our mission to provide high-quality, clean-ingredient snacks that fuel active lifestyles without compromising on taste."

Chris Boever, CEO of Stryve Foods, added: "This is an exciting moment for Stryve as we expand our product line-up with innovative, high-protein options that align with today’s consumer trends. We remain focused on growing our brand presence by delivering high-quality snacks that not only taste great but also fit seamlessly into modern, health-conscious lifestyles."

The new line-up will be showcased at the Natural Products Expo West in Anaheim, California, and will be available to retailers nationwide.