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SunBuzz has entered the rapidly expanding alcohol-alternatives market with the launch of its premium, alcohol-free, hemp-derived THC ready-to-serve cocktail line, targeting adult consumers seeking moderation-forward, better-for-you beverage options that still deliver a social, elevated experience.
As mindful drinking, Dry January participation and reduced-alcohol lifestyles continue to influence purchasing behaviour, hemp-derived THC beverages are emerging as a fast-growing category.
SunBuzz positions itself at the intersection of wellness, social ritual, and familiar cocktail culture, offering low-calorie formulations designed to replicate classic mixed drinks, without alcohol.
The SunBuzz portfolio includes four initial flavours inspired by well-known cocktails: Espresso Martini, Cosmopolitan, Margarita and Jalapeño Pineapple Margarita. The beverages are packaged in 750ml resealable bottles intended for sharing and on-premise-style occasions. Each 5-ounce serving contains 20 calories and a measured 5mg blend of hemp-derived THC and CBG, aimed at delivering a consistent and approachable experience for adult consumers.
“Consumers are rethinking their relationship with alcohol and looking for better-for-you beverage options that still feel social and sophisticated,” said Larry Trachtenbroit, founder of SunBuzz. “SunBuzz delivers an alcohol-free cocktail alternative that aligns with intentional drinking habits without sacrificing flavour or experience.”
Unlike single-serve THC beverages that emphasise convenience, SunBuzz leans into premium presentation and classic cocktail familiarity. The brand’s focus on low calories and controlled dosing reflects broader industry trends toward transparency, moderation and wellness-forward formulations.
SunBuzz products are made with hemp-derived THC and formulated in compliance with current applicable federal guidelines. The beverages are intended for adults 21 and over and are available where permitted by law. The brand has launched statewide distribution in New Jersey and is also selling direct-to-consumer online.
