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Sunmagic Juices has launched its new Inspo range of hydrating juice drinks, featuring in four new flavours.

The range includes Citrus Smash, a zesty citrus blend of orange and lemon juices; Berry Blast, a refreshing mix of blueberry and raspberry juices; Tropical Punch, a 'vibrant' combination of pineapple and lychee juices; and Ruby Crush, a revamped version of Sunmagic’s popular Summer Sensation drink, which blends strawberry, redcurrant and cherry juices.

Andy Lewis, marketing controller at Sunmagic Juices, said: “With Nielsen’s latest market information showing sales of juice drinks growing in volume terms, consumer interest is strong in new flavours, which drive engagement and sales. Also, the growing focus on health and wellness makes juice drinks an attractive option for shoppers looking to reduce their sugar intake.”

The launch of the Inspo range comes amid rising demand for lower juice-content beverages, as consumers seek hydrating soft drinks with less sugar but no compromise on taste.

Lewis continued: “The Inspo range’s fun, modern look and brand name will appeal strongly to the younger, Gen Z consumer base who demand more from their drinks in terms of taste and appearance, and have grown up inspired by social media and taking their inspo from TikTok, Instagram and influencers.”

Available now through wholesalers, the new Inspo range contains around 5% juice and is sold in 500ml rPET bottles.