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Supplement and vitamin water blends
FoodBev Media

FoodBev Media

18 March 2008

Supplement and vitamin water blends

US based DC Brands, an energy drink company that makes both Dickens Cider Energy and Turn Left, has launched Hard Nutrition Functional Water Systems – a range of enhanced vitamin enhanced waters containing added fitness and bodybuilding supplements.

DC Brands, which acquired the Hard Nutrition brand at the end of last year, has introduced its low sugar drinks range in fitness stores and gyms in February 2008. The company also relies substantially on online orders.

Hard Nutrition Functional Water Systems is currently available in seven variants. Consumers can choose from Breakfast (orange); Lunch (pineapple/raspberry); Dinner (blackberry lemonade); Bedtime (green tea with honey); Whacked Energy (grape); Wide Awake Energy (white tea with blueberry); and Fat Fighter (white tea with plum).

At least another seven additional products in the range set for release in 2008 although the flavours have not been disclosed. The future variants include Get Over It – hangover relief, All Woman, Gut Check System Cleanser, Muscle Up-size and strength, Muscle Up – rebuild and recover, Endurance Athlete and Focus.

Jim Randall, Vice President of Sales at DC Brands, commented: “All of the products have specifically designed supplements sealed within our proprietary caps and a light, clean, crisp, refreshing beverage as the catalyst."

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