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Swizzels has launched a limited-edition Easter treat, Squashies Drumchick, featuring a chick-shaped design and bright packaging.

Inspired by the success of Squashies, the new sweets combine orange and pineapple flavours.

Clare Newton, trade marketing manager at Swizzels, said: “Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales."

“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, compliment chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.”

The Squashies Drumchick join Swizzles range of Sweet Shop Favourite tubs and vegan-friendly variety bags, including Scrumptious Sweets, Luscious Lollies and Curious Chews this Easter.

The limited-edition 120g bags are available to purchase at UK retailers ahead for Easter.