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UK sweet manufacturer Swizzels has added a strawberry and cream flavour to its Squashies portfolio. Swizzels says the new launch is now available to retailers across the UK, designed to meet the growing consumer demand for new flavours from the popular brand. Clare Newton, trade marketing manager at Swizzels, said: “Our mouth-watering Squashies Strawberry & Cream flavour reflects our dedication to creating exciting new taste sensations for our consumers. Our newest launch is sure to become a must-have sugar confectionery product, combining moreish Squashies with the classic British combo of strawberry and cream." “The latest addition to our best-selling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.” The new flavour is available at UK retailers for an RSP of £1.15 per 120g bag.