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T.Hasegawa has unveiled a new flavour modulation website to help F&B companies develop products that meet the needs of health-conscious consumers while preserving flavour. To address challenges in developing these products, the F&B industry is turning to new technologies and advances in flavour science. Recognising the need for a resource that explains the process of flavour enhancement, T.Hasegawa has launched a new informational website, named Flavor Modulation, that provides an “overview of the art and science of harmonising flavours”. Through the new website, T. Hasegawa leverages its R&D team's expertise as one of “the world's top food and beverage flavour manufacturers” to explain and unpack the principles of flavour modulation. These principles include enhancers, which intensify and enrich the flavour profile; maskers, which are able to subdue harsh flavour notes; boosters, which amplify specific flavours; and blockers, that subdue certain taste components, offering control and refinement. Doug Resh, director of commercial marketing at T. Hasegawa USA, said: "Our vision with this website is to provide a comprehensive understanding of the scientific principles behind flavour development and showcase how our R&D team employs science and technology to improve the taste of foods and beverages. While we solve the complexities of flavour on behalf of leading global food and beverage brands, sharing knowledge on the science of flavour modulation can help our clients identify solutions to their unique product development challenges." T.Hasegawa says that Flavor Modulation will serve as a gateway to the company’s proprietary flavour technologies, including BoosTract, EmulsiTract, Hasearoma and ChefAroma, each offering distinctive solutions for F&B product development Resh continued: "First and foremost, this website is an educational resource to help explain the process of flavour modulation, while simultaneously connecting food and beverage brands to the unique technologies that T. Hasegawa offers. These technologies provide the keys to unlocking intricate challenges in the development of new products."