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T. Hasegawa USA has introduced a new ‘Orange Juice Replacer’ solution that amplifies natural citrus profile and minimises raw ingredient use, aiming to stabilise costs for beverage manufacturers.

The global flavour manufacturer said its solution can provide relief for beverage brands currently impacted by fluctuating costs and supply shortages caused by an incurable citrus greening disease, Huanglongbing.

This bacterial disease destroys citrus trees such as oranges, lemons, grapefruit, lime and others, limiting production of fruit or yielding fruit that is bitter and unusable for juice production. It is becoming a growing issue around the world, including in North America, impacting food and beverage manufacturers.

According to T. Hasegawa, its solution enhances oranges’ flavour profile and minimises the amount of traditional orange juice required in a product formula without compromising taste.

It is available in powdered and liquid forms, and comes in Not From Concentrate and From Concentrate varieties. It is suitable for a range of applications including ready-to-mix beverages, ready-to-drink beverages such as cocktails and energy drinks, juices and juice blends, syrups used in foodservice products, frozen drinks and more.

T. Hasegawa USA’s associate director of beverage technology, Toshifumi Nozawa, said: “Orange Juice Replacer is the latest in our line of flavour enhancers that are designed to reduce reliance on raw materials. Manufacturers can maintain the high quality of their beverage products while ensuring that supply shortages and cost fluctuations will not disrupt production or increase prices with consumers.”

Earlier this month, the company launched a cocoa powder replacement solution, aiming to address the ongoing global cocoa shortage and allowing manufacturers to reduce their reliance on raw cocoa while maintaining the desired flavour profile across multiple categories, including confectionery and beverages.

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