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Cheez-It is partnering with Coors Light to launch a limited-edition beer cheese-flavoured cracker ahead of the US football tailgating season.
Mars-owned Cheez-It has introduced its original crackers in a gluten-free version.
Food giant Mars is set to acquire Kellanova, the maker of snacks such as Pringles and Cheez-It, for $35.9 billion.
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