Tai Pei expands frozen entrée range with new chow mein options

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Ajinomoto Foods North America-owned brand Tai Pei has introduced two new single-serve noodle trays to its frozen entrée portfolio: Shrimp Chow Mein and Vegetable Chow Mein.

The new products aim to deliver takeout-style flavour and convenience in a microwave-ready format.

The chow mein dishes feature sauce-infused noodles designed to replicate wok-fried texture and taste.

The Shrimp Chow Mein variety combines shrimp, vegetables and savoury sauce, while the Vegetable Chow Mein includes a mix of ten vegetables – more than double the typical variety found in comparable products, according to the company.

Amy Shoemaker, VP of category marketing at Ajinomoto Foods North America, said: "We know our consumers want more from frozen entrées – more flavour, more convenience and more of that craveable, takeout-style satisfaction. Our new Chow Mein offerings are built for exactly that: bold, savory flavor in a fast, single-serve format that delivers value without compromising on taste or satisfaction."

The new products, available nationwide in the US for an SRP of $4.18, are made without artificial colours or flavours.