top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Terry’s expands offering with 'ballsy' NPD
Phoebe Fraser

Phoebe Fraser

29 August 2024

Terry’s expands offering with 'ballsy' NPD

Carambar’s British confectionery brand Terry’s, recognised for its chocolate orange, has launched a new Chocolate Milk Ball.


The launch marks the brand's expansion beyond flavoured products, tapping into the plain chocolate segment, which makes up 40% of the market.


The new product features Terry’s classic ball shape and 20-segment format, ensuring product familiarity for existing customers.


The latest addition is the brand’s second new flavour beyond orange, after it introduced the Chocolate Mint Ball last year, which sold out mid-season and became the best-performing Christmas NPD in the category.


Lorène Decam, senior marketing manager at Terry’s, said: “We are always very careful to balance innovation with the brand’s core. Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond...This year, we wanted to be even ballsier, launching our first product that tastes like milk chocolate.”


Decam continued: “Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.”


The new and first-ever milk chocolate-flavoured Terry’s product will launch across all major retailers during September for an RRP of £2, with full distribution from October.


#Terrys #Carambar #chocolate #UK

Related posts
Pukka taps into demand for global flavours with NPD trio
New products

Pukka taps into demand for global flavours with NPD trio

Diageo reported to have called off Pimm’s sale
Beverage

Diageo reported to have called off Pimm’s sale

Pot Noodle introduces new Korean BBQ Beef flavour
New products

Pot Noodle introduces new Korean BBQ Beef flavour

Freja expands portfolio with instant bone broth sachets
New products

Freja expands portfolio with instant bone broth sachets

Holy Moly launches hot dippable cheese range
New products

Holy Moly launches hot dippable cheese range

Kellanova injects £75m into British cereal production
Funding & Investments

Kellanova injects £75m into British cereal production

bottom of page