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Tetra Pak introduces Tetra Top
FoodBev Media

FoodBev Media

10 April 2008

Tetra Pak introduces Tetra Top

*Tetra Pak has announced the introduction of the Tetra Top packaging solution for high-acid ambient distribution (HAAD) of still drinks. *

Tetra Top for HAAD is a flexible, attractive and cost-effective packaging solution that enables manufacturers to produce, distribute and sell high-acid still drinks* such as ice tea, fruit drinks and sports drinks without using the chilled chain.

The ambient still drinks market stands at 100 billion litres and is growing, providing producers with many new growth opportunities.

The Tetra Top packaging family answers the needs of producers who want a package with attitude that maximises their brand. Tetra Top for HAAD now brings these benefits to the ambient still drinks market, enabling the packaging, transport and storage of ambient still drinks for up to six months without the need for preservatives.

A preferred option In consumer studies conducted by AC Nielsen and Ipsos in several different types of markets, including Sweden, Taiwan and Saudi Arabia, Tetra Top is preferred over plastic bottles.

“The market is looking for differentiating, cost-efficient, environmentally friendly packages for ambient still drinks that satisfy the needs of at-home and on-the-go consumption," said Anders Gustafsson, Product Director for Tetra Top. "Tetra Top for HAAD fulfils these needs.”

There are several key environmental benefits with Tetra Top for HAAD. The main component is paperboard, a renewable and recyclable resource, which can be folded flat for recycling.

Tetra Top for HAAD is produced on an upgraded version of the flexible, two-line TT/3 filling machine, which produces up to 9,000 packages an hour. TT/3 for HAAD includes improved package sterilisation, hygiene chamber disinfection and a clean air system (HEPA). It also uses less production floor space (up to 35%) than plastic lines.

Tetra Top for HAAD is available in a variety of shapes and sizes from 200ml to 1000ml.

  1. High acid still drinks have a maximum ph value of <4.2 and a maximum juice content of up to 20%. ** <1> View our

<1>, as featured on the **Discovery Channel's 'How Do They Do It?' television series.

<1>: http://av.foodbev.com/absolutevc/?v=61

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