The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK-based cider maker Thatchers has launched Juicy Apple, a new cider made with 100% renewable electricity. The new flavour, made with ‘sun-drenched’ apples, is crafted using renewable electricity, including power generated from the 3,500 solar panels at Thatchers’ Myrtle Farm in Bristol, UK. “It’s as good for the environment as it tastes in the glass,” Thatchers said in a statement. Juicy Apple is exclusively available in bars and pubs and has an ABV of 4%. It is described as a delicately light cider, with a hint of sour balancing the sweetness you’d expect from apples. It takes its aroma from the apples that are pressed, fermented and blended, including Katy and Jonagold apple varieties.

Martin Thatcher, managing director of Thatchers Cider and fourth-generation cider maker, said: “This brand-new cider, which began life in our Cider Barn range, reflects the demand from British consumers for a light, crisp cider, that provides refreshment with a gentle bite. This easy-drinking cider is ideal for those discovering apple cider for the first time, and fits into our range." He continued: “At Thatchers we put as much care into looking after the environment as we do to creating great cider, so crafting ciders that are not only powered by sunshine, but as refreshing as a cool breeze on a warm summers day, is in our nature.” The cider is made at Thatchers home in Somerset, where sustainable developments are helping to reduce the company’s impact on the environment. The latest innovation sees the CO2 produced in the fermentation process, captured and used to add bubbles to the cider. Thatchers Juicy Apple is available to serve to the on-trade now.