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The Juice Executive to purchase Juice 4 Thought
FoodBev Media

FoodBev Media

31 January 2023

The Juice Executive to purchase Juice 4 Thought

Organic beverage manufacturer The Juice Executive has announced it will acquire cold-pressed juice business Juice 4 Thought. Juice 4 Thought was launched in 2017 by Julia Duobko and delivers its products in glass bottles to London-based establishments. Alexandra Williams, managing director of The Juice Executive, said: "Juice 4 Thought and Juice Executive have well-aligned values around organic product quality and integrity, and this is an exciting opportunity for us to expand into new markets. Given the current environment, consolidation within the fresh production and distribution sector is going to be key for business resilience." The company's last acquisition was Radiance Cleanse in 2017 which also sits within the group's organic portfolio of brands. Doubko will retain her position as owner of The Juice Executive. The acquisition is expected to be completed in February 2023.

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