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The Keepers Holdings acquires Island Mixers from Diageo
FoodBev Media

FoodBev Media

2 February 2023

The Keepers Holdings acquires Island Mixers from Diageo

Filipino spirit and wine distributor, The Keepers Holdings, has acquired cocktail mixer brand Island Mixers from Diageo. Island Mixers is a non-alcoholic cocktail mixer that can be combined with gin, tequila or rum. The Keepers is also considering expanding the brand beyond its current lime-flavoured variant into other flavours and categories. The company said: "The growing alcohol beverage industry and diverse spirits portfolio of The Keepers makes Island Mixers a fitting addition to its cocktail mixers line-up". Terms of the transaction were not disclosed. Last month, Diageo agreed to acquire Philippines-based rum brand Don Papa Rum for an initial consideration of €260 million.

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