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Bel Brands USA-owned The Laughing Cow has expanded its portfolio of individually wrapped cheese wedges with a new limited-edition flavour, Everything Bagel Style.

The new variant taps into the social media-fuelled trend for ‘everything bagel’-flavoured foods. It combines the brand’s signature creamy cheese wedges with the savoury combination of garlic, sesame and poppy seed flavours found in an everything bagel.

Each The Laughing Cow Everything Bagel Style wedge contains 2g of complete protein, and is a good source of calcium and vitamins A & D.

The Laughing Cow brand director, Zach Fatla, said: “It’s no secret that everything bagel seasoning has taken the world by storm, and we noticed that our fans were topping their favourite The Laughing Cow cheese wedges with it to level up their snacks and recipes. Now, cheese lovers can enjoy their favourite flavours in an even more convenient way thanks to the perfectly portioned The Laughing Cow Everything Bagel Style cheese wedges.”

The limited-edition flavour joins the brand's latest permanent addition, Creamy Jalapeño. Launched in March, the spicy wedges were The Laughing Cow's first new wedge variety in five years.

The Laughing Cow Everything Bagel Style is available now until January 2025 at US retailers nationwide for an RRP of $4.49.

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