The Laughing Cow unveils UK’s first chilli-flavoured cheese spread

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Bel UK is set to expand its snacking range with the launch of The Laughing Cow Spicy Chilli, the country’s first chilli-flavoured cheese spread portion.

The new product responds to increasing consumer demand for bold and spicy flavours in everyday snacks. Designed to appeal to younger and more adventurous shoppers, the individually portioned spread combines the brand’s signature creamy texture with a mild chilli heat.

Oliver Richmond, marketing manager for snacks and spreads at Bel UK, said: "We know consumers are looking for new ways to bring bold flavour into their snacking routines, but without compromising on nutrition or great taste. The Laughing Cow Spicy Chilli is the perfect answer, a portion-controlled cheese with a subtle heat that feels exciting yet accessible."

"...As the only chilli-flavoured cheese spread portion in the market, this innovation not only brings genuine excitement to the category but also strengthens The Laughing Cow’s position as the UK's number one cheese portion brand.”

Bel UK says the product is intended to drive incremental sales for retailers while reinforcing The Laughing Cow’s position as the leading brand in the cheese portion category.

The Laughing Cow Spicy Chilli will be available in Asda and Sainsbury’s from July, priced at £1.90.