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The London Essence Company launches new crafted sodas
FoodBev Media

FoodBev Media

9 October 2023

The London Essence Company launches new crafted sodas

Britvic-owned beverage brand, The London Essence Company, has expanded its crafted sodas range with the launch of two new flavours. The two new SKUs, Aromatic Orange & Fig and Rasperry & Rose, are now available to purchase in 500ml bottles from Tesco stores across the UK. They will roll out in Morrisons stores nationwide from 22 October and in Sainsbury’s from 23 October. London Essence said the launch supports its ambition to build a premium mixer brand for a broader range of elevated mixed and solus drinks. The Aromatic Orange & Fig Crafted Soda is a sparkling mixer with a citrus-forward profile, combining sweet, zesty orange with the citrus intensity of blood orange and layered with aromatic bergamot for a subtle herbal undertone. The addition of a fig distillate delivers a smooth, honeyed finish. Raspberry & Rose Crafted Soda infuses raspberry with a hint of blackberry, balanced with lavender and a rose distillate designed to add an elegant top-note and fragrant, floral finish. Both new flavours are sweetened naturally with fructose and contain less than 20 kcal per 100ml. Melanie Ginsberg, UK head of marketing at the London Essence Company, said: “Ingrained in our ethos is an uncompromising commitment to quality flavours and these new crafted sodas from The London Essence Company are no exception, allowing consumers to enjoy a premium drinks experience from the comfort of their own home”.

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