The Spice Tailor expands meal kit range with four new flavours

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Premier Foods-owned brand The Spice Tailor is expanding its East Asian meal kits range with the addition of four new flavours.

The new flavours are Japanese Teriyaki, Japanese Katsu Curry, Korean BBQ and Vietnamese Curry.

These new products are designed to tap into the growing popularity of East Asian cuisine and drive incremental sales to the category. According to Spice Tailor, the East Asian Cooking Sauces, Kits and Accompaniments category has grown faster than Italian, Indian, Mexican and Chinese over the past twelve months.

Andrey Sokirkin, global marketing director of cooking sauces at Premier Foods, said: “Our latest meal kits from The Spice Tailor bring the rich, bold flavours of East Asia straight to shoppers’ kitchens. Catering to the growing demand for East Asian flavour profiles, the kits are available in The Spice Tailor’s signature format. Made with quality ingredients and whole spices, these kits will help shoppers create restaurant quality meals at home in three simple steps.”

The four new meal kits are available to purchase now in Waitrose stores across the UK, for an RRP of £3.75.

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