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The White Rabbit Pizza Co introduces plant-based Chick'n & Pesto Calzone
Rafaela Sousa

Rafaela Sousa

13 January 2022

The White Rabbit Pizza Co introduces plant-based Chick'n & Pesto Calzone

The White Rabbit Pizza Co, known for its range of vegan pizzas, is launching a plant-based and gluten-free calzone in the UK. According to the company, the Chick’n & Pesto Calzone is the first vegan calzone in the market. The product is filled with creamy MozzaRisella, vine-ripened Sicilian chopped tomatoes, basil pesto and chick’n strips. White Rabbit's co-founder, Nick Croft-Simon, said: “At White Rabbit, we want to make a plant-based diet more inclusive via authentic, delicious taste credentials and we also want to make the switch easy". He continued: “Growth in plant-based has increased dramatically over the Covid-19 pandemic, with one in four of us reducing the amount of animal products we consume. The most compelling way to introduce this new audience into plant-based is to take away all compromises with ‘food for tonight’ that tastes incredible in a quick and convenient format.” The Chick'n & Pesto Calzone is available across Sainsbury's stores for an RRP of £5 per 290g box.

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