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UK-based rice brand Tilda is making its entry into the children’s food sector with the launch of its new Tilda Taste Travellers line.

This range consists of rice-based meals designed to be nutritionally balanced and appealing to young children, developed in collaboration with children's dietitian Lucy Upton.

The Tilda Taste Travellers range features four internationally-inspired recipes: Mexican Rice Bowl, Japanese Katsu Curry Rice, Pesto & Pea Risotto and Mild Thai Green Curry Rice.

Each 220g pouch is formulated to provide two of a child's five-a-day servings of vegetables, while also being a source of protein and fibre, and low in salt.

The new product line aims to cater to the growing demand among parents for convenient and nutritious meal options for their children.

The new range will be available starting October 13 2025, through major retailers including Tesco, Ocado and Amazon.

Tilda's entry into the kids' food market is seen as a strategic move to capture a share of a segment that is increasingly focused on health and convenience.

The meals are targeted at families with nursery-age children, a demographic that is actively seeking quick and healthy meal solutions.

Anna Beheshti, head of marketing at Tilda, said: “With Tilda Taste Travellers, we want to set a new standard for children’s mealtimes – combining taste, convenience and health to support busy family".

The demand for nutritious children’s meals has been rising, driven by parents who want to ensure their children receive balanced diets without compromising on convenience.

Tilda’s initiative reflects a growing trend among food manufacturers to innovate in response to consumer preferences for healthy, ready-to-eat meals.