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Tilray Brands has partnered with The Magnum Ice Cream Company to launch a new range of Popsicle-branded alcoholic ready-to-drink (RTD) beverages in the US.

The line, marketed under the Popsicle name, translates classic ice lolly flavours into non-carbonated alcoholic drinks with 5% ABV. The initial range includes Hard Cherry, Hard Orange and Hard Grape variants, targeting adult consumers aged 21 and over.

A mixed variety pack featuring four cans of each flavour is rolling out across select US retailers from March, as Tilray expands its presence in the flavoured alcoholic beverage segment.

The launch builds on the recognition of the Popsicle brand, aiming to tap into demand for nostalgic flavour profiles within the growing RTD category. Tilray said the collaboration reflects its strategy to broaden its beverage portfolio through brand partnerships and new consumption occasions.

A fourth variant, Popsicle Hard Firecracker, inspired by the red, white and blue ice pop, is scheduled to launch in May 2026. The products are available in 12-can packs and will be distributed through major retail chains including Walmart, Kroger, Albertsons, Safeway, Food Lion, Ingles and Buc-ee’s.

Prinz Pinakatt, chief growth officer of Tilray Beverages US, said the partnership demonstrates the company’s ability to bring “innovative brand collaborations to market quickly and at scale,” adding that the range is designed to deliver a “nostalgic experience” in a new adult format.