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Tim Tam, Australia’s iconic chocolate biscuit brand, has introduced a new flavour, Sweet & Salty, now available exclusively at Tesco stores across the UK.

This limited-edition product has quickly gained popularity among consumers, reflecting a growing trend for innovative flavour combinations in the snack market.

The Sweet & Salty variant combines the traditional velvety cream filling and chocolate coating that Tim Tam is known for, with a unique twist – a crunchy salted cracker embedded within.

This innovative approach aims to cater to consumers who enjoy both sweet and savoury snacks, tapping into the rising demand for hybrid flavours.

The introduction of this flavour was reportedly inspired by a viral April Fools’ Day social media post, which generated significant consumer interest and prompted the brand to turn the concept into a reality.

Talyah Falabella, Tim Tam's international marketing manager, said: "The demand from consumers to make this into a real product was so high we just had to make it a reality. Tim Tam Sweet & Salty provides the ultimate indulgence for sweet and salty lovers to enjoy by combining two favourite flavours together to create one irresistible biscuit.”

The limited-time Sweet & Salty flavour is priced at £2.50.