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Welsh independent brewery Tiny Rebel has added a new session IPA, Rebel IPA, to its portfolio of craft beers.

The new IPA has been crafted at Tiny Rebel’s brewery in Rogerstone, Wales, described as delivering a ‘crisp, smooth’ taste with citrus undertones.

It is gluten-free and vegan-friendly, and sits neatly within the session IPA category (typically 3-5% ABV) at 4.3% ABV. The brewer noted that this category is growing rapidly as more beer lovers embrace lower-alcohol options that still ‘pack a punch with flavour’.

The new drink launched on 31 January, a day before the end of Dry January, teaming up with selected Fuller’s pubs in London and Birmingham to offer free pints to consumers who asked for the Rebel IPA at the bar.

According to Tiny Rebel, this follows research revealing that a quarter of British consumers have tried Dry January at some point – but 63% of these did not complete it, with most participants giving up around two weeks into the challenge.

Brad Cummings, co-founder of Tiny Rebel, said: “Rebel IPA is the antidote for those ready to rebel together and celebrate with a pint of something as we finally say goodbye to January”.

He added: “Our mission has always been to craft exceptional beer that gets people talking, and we believe Rebel IPA does just that”.

Cans of the new beer will hit supermarket shelves nationwide from March.