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Tony’s Chocolonely has expanded its confectionery portfolio with the launch of Filled, its first-ever range of filled chocolate bars, targeting growing consumer demand for indulgent, multi-texture treats.
The new line introduces three variants: caramel sea salt crunch, hazelnut crunch and chocolate ganache, each combining the brand’s signature chunky milk chocolate with layered fillings designed to deliver a mix of creamy, crunchy and gooey textures.
The launch reflects shifting consumer preferences toward more experiential chocolate formats.
According to the National Confectioners Association (2024), nearly half of consumers favour chocolate with added textures such as caramel and nuts, while 65% view chocolate as an affordable way to enhance everyday moments of comfort.
Tony’s positions the Filled range as both a sensory upgrade and a continuation of its ethical sourcing mission. The bars are made using 100% traceable cocoa beans sourced through the company’s Open Chain model, which aims to tackle systemic issues in cocoa production, including poverty, child labour and deforestation.
Cocoa supply remains under pressure, particularly in Ghana and Côte d’Ivoire, which together account for around 60% of global production. Climate-related challenges and crop disease have impacted yields, reinforcing the need for more resilient and equitable sourcing practices.
Tony’s five sourcing principles focus on enabling farmers to earn a living income while improving long-term supply chain stability, an approach the company argues is essential not only for ethical reasons but also for maintaining product quality.
The Filled range includes:
Caramel sea salt crunch: milk chocolate with gooey caramel, crunchy caramel pieces and sea salt
Hazelnut crunch: hazelnut praline with roasted hazelnut pieces
Chocolate ganache: milk chocolate filled with smooth ganache
The bars launched on 5 April and are available exclusively through Waitrose, Oxfam and online, with an RRP of £3.85.